Best before, still great after
2018 / 3x 30second / Stop Motion
Production company Grant Taylor Director Ltd & Mdmx Films
Client Sainsbury's & Hubbub Foundation UK
One third of all food bought in the UK ends up wasted. The confusion around best before and use by date labelling on food can cause this. Sainsbury's commissioned 3x stop motion animation films to show that food past its best before date is still good to eat.
Screenings & Awards
Campaign launched in association with mumsnet.