Anna Pancaldi - What I've Become
2018 / 3:41 min / RED Scarlet-W
Production company Grant Taylor Director Ltd
Influenced by the likes of Joni Mitchell, Jeff Buckley and Carol King. Anna's haunting, deep and mature vocals alongside her thought provoking and raw music promise to leave audiences as someone to remember.
We had a lot of scope with this video to create something different for Anna. This song represents a new sound for her and we matched that by filming in a studio environment carefully curating a ring of light to surround her and change colour thematically throughout the song. The idea was very much about lighting Anna initially in black and white and slowly incorporating colour in time with the different verses.